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Eric Graham – The Conversion Doctor

Friday, November 7th, 2008

The interview with Eric Graham ROCKS!

Working with an incredibly interesting variety of high end clients, combined with Eric’s intuitive mind and keen sense of curiosity in trends, Eric Graham has a sense of things to happen that will benefit every one who has the good fortune to benefit from his counsel.

One of Eric’s forte’s in business, is his insight into testing and drilling down to each and every part of a client’s sales message, to see what works, and keep tweaking until he narrows down exactly the right components that will increase Visitors to a Business, into Buyers in a business.

What Eric has done for me in the past, and continues to do on an ongoing basis, is to test the photos and poses that I provide for my clients and for his clients.  He painstakingly tests one pose against another, with and without poses, pointing, or doing other “actions’ on a  website.

You will be able to benefit from that information as well, as you receive each month’s new material.  And that’s great – however, that is only the tip of the iceberg so so spaek – of what Eric delviers to you in incredibly valuable information and advice.

Eric goes into detail regarding the concept of becoming a Photography Consultant to your clients and prospective clients.  When Eric talks …..Clients Listen.  Usually because they are paying him about $30,000 for his advice!   So (more…)

Who in the Heck Reads Privacy Policies?

Wednesday, August 27th, 2008

 **This excerpt is from Eric Graham, the Conversion Doctor **

But my testing and deep level analysis of online visitor behavior has shown…

While only a small percentage of your visitors will read your privacy policy, the ones that DO read it are very, very serious about making a purchase.
In fact, a recent study I conducted based on the Google Analytics data from over two dozen websites shows that while only 11% of visitors clicked on privacy policy links, of those who did, 17.4% went on to make a purchase.

Compare this to the fact that the average overall, conversion rate for the websites in this study was 2.9%, and you can see how visitors who click on your privacy policy are FAR more qualified and closer to making a buying decision than those who do not. 

Most online marketers and business owners know that to avoid getting into legal trouble they need to post a privacy policy on their website.

But what many are apparently unaware of is, a well crafted privacy policy can contribute to (more…)